They may seem more appropriate for English majors and copywriters, but metaphors can be powerful solutions for visual problems, as well. Here’s why
Why Do We Take Pictures Of Our Own Food?
This is a good subject to tackle, this is interesting why people take photos of their food. Is it purely an extension of social media photo sharing or is there something more that is related to it?
I like all the short statements that you would expect to see on a social media site designed for a restaurant place mat. It’s a great contrast in old and new means of socialising. Eating out at restaurants is all about long conversations in a much more private environment and getting to know people properly whereas social media conversations are much shorter, more like public statements considered for how an audience will read it.
The interesting thing about this subject is that pictures of food are being shared on a social media site, so where the designer has turned the tables and brought social media content into the restaurant is where it becomes fun.
The aspect of the design that is talking about food porn is something else, that’s about the subject of a photograph, treating food as an art form. Placing that message on a table mat just doesn’t work because the message is confused, who is the message aimed at?
Looking at this ISTD design that is designed to inform people who will be reading it in the future how books worked, it communicates all the technical aspects of how books work and the context that it is placed in is in relation to computers and the internet as the designer has the idea that books won’t exist in the future and people will be interested in how books worked.
This is a very interesting idea but out of the 5 W’s, ‘how’ things happen is covered by ‘what’ ‘where’ and ‘when’ which are all factual circumstances that surround a subject and therefore don’t produce enough of an emotional response from the reader. In my experience it is the ‘Why’ that is most interesting, after people get the factual questions out of the way it is always much more interesting to hear the ‘Why’ did it happen.
"The idea is to create a publication based on the monks life and the beauty of silence."
Looking at this persons ISTD brief, it is obvious they have have really got to the heart of the subject they were looking to communicate, looking at the qualities of the subject and where it sits within society and more importantly in relation to a specific audience.
Once you have these pieces of key information you can look to start communicating the information that you think is relevant in a style that emphasises the key emotional qualities that you wish to convey.
Context should always be considered within Graphic Design, it has the power to enhance a message considerably. Using context to convey a message means that you have considered how you are presenting your message to an audience. It means that you have considered the cultural connotations of the message. It doesn’t necessarily mean that you have studied individual peoples behaviour through observation as this is not always possible or even necessary.
"The reception of a graphic design solution is greatly affected by the environment in which it is viewed: the space around it, and how it is approached and accessed. Obviously, the designer cannot control the specific life experiences that shape a viewer’s personal response, or how that viewer may be situated in a broader, cultural context. Designers often have at least some degree of control over contextual factors that contribute to the message-making potential of a graphic design solution, as well as the form the solution takes, and how it is presented to an audience. When carefully constructed, content, application, display and context can work harmoniously together to effectively relay the intended message to a viewer (i.e., congruence)."
My aim for the ISTD brief that I am doing will be to design my book whilst considering the cultural context of the information that I will be presenting. Without using photography the challenge is increased so this will be a good opportunity to learn how to communicate solely with Graphics and Typography.
"Graphic design is pure semiotics in action."
Typography (Graphic Design in Context): Amazon.co.uk: Denise Gonzales Crisp, William F. Temple: Books →
Typography (Graphic Design in Context): Amazon.co.uk: Denise Gonzales Crisp, William F. Temple: Books
This is going to be my friend for the next couple of months to help me with my ISTD brief where I want to learn more about Context within Graphic Design.
I’ve just started reading it and it seems really good, I think all books should consider discussing subjects within context as it makes it so much easier to learn.
G Adventures: The Future of Tourism Trailer (by gadventures)